Documentary at USC coincides with ‘Great American Smokeout’

November 13, 2012

The documentary “Addiction Incorporated,” which tells the true story of a whistleblower whose research on the addictive powers of nicotine changed the tobacco industry, will be shown at 7 p.m. Thursday, Nov. 15, at the University of South Carolina.

The event, which is free and open to the public, will be held in the auditorium of the Prevention Research Center, 921 Assembly St. However, participants are encouraged to call Healthy Carolina at 777-1650 and make a reservation for viewing the documentary.

USC’s Healthy Carolina and Arnold School of Public Health are sponsoring the program. Dr. Scott M. Strayer, a professor at USC’s School of Medicine, will introduce the film and lead a discussion afterward.

“Addiction Incorporated” tells the true story of researcher Victor DeNoble, who was hired by a major U.S. tobacco company to develop a substitute to nicotine that wouldn’t cause heart attacks. He discovered, however, that the addictive properties of nicotine were relatively unknown to people, and DeNoble made his findings public. His actions led to federal regulations of the tobacco industry.

Visit www.addictionincoported.com to learn more about the critically acclaimed film. The film coincides with the Great American Smokeout by the American Cancer Society, as well as USC’s hosting of the Carolina’s Great American Smokeout, also on Nov. 15, to create awareness about the dangers of tobacco and distribute information about cessation resources.

For more information about the Carolina’s Great American Smokeout, visit Healthy Carolina at http://www.sc.edu/healthycarolina/initiatives/tobacco/ and Campus Wellness at www.sa.sc.edu/shs/cw.

For information about smoking and tobacco use in the United States, visit the Centers for Disease Control and Prevention at http://www.cdc.gov/tobacco/data_statistics/index.htm.

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