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Documentary double feature at Nickelodeon focuses on bringing local, healthy foods to market
January 25, 2012
The Right Choice, Fresh Start Farmers' Market brought fresh fruits and vegetables to residents in Orangeburg County.
Two documentaries, "Healthy Roots: A Look at the Right Choice, Fresh Start Farmers' Market" and "Ride that Pig to Glory," will be screened back-to-back on Saturday, Jan. 28, at the Nickelodeon Theatre (Nick) in Columbia, S.C. at noon. This single screening is part of the "Green on Screen" Saturday series, sponsored by Sierra Club of South Carolina.
"Healthy Roots: A Look at the Right Choice, Fresh Start Farmers' Market," a 16-minute documentary, features personal stories, community profiles and expert interviews to demonstrate the development of the Right Choice, Fresh Start Farmers' Market in Orangeburg. The film highlights the implementation of the farmers' market and its community-engaged approach. A marketing tool for promoting the concept of farmers' markets, the film introduces all players in the Orangeburg project – academic leaders, community organizers, healthcare workers, farmers and community members.
This film project, which was funded by the Science and Health Communication Research Group, was a collaborative effort of University of South Carolina faculty, students and research assistants, including Dr. Heather Brandt of the Arnold School of Public Health's Department of Health, Promotion, Education and Behavior; Dr. Darcy Freedman of the College of Social Work; and Laura Kissel of the Media Arts Program in the Department of Art. USC undergraduates Timothy Jacobs and Trey Murphy also worked on the project.
The Right Choice, Fresh Start Farmers' Market is led by Freedman and is a community-based, participatory research project conducted in collaboration with the S.C Cancer Prevention and Control Research Network at the Arnold School and Family Health Centers Inc. in Orangeburg. It is funded by the Centers for Disease Control and Prevention and the National Cancer Institute. Ultimately, the goal of the farmers' market is to improve access to and consumption of fruits and vegetables to prevent chronic disease and increase economic opportunity for local farmers.
"Ride that Pig to Glory," a 12-minute film, was produced by the Southern Foodways Alliance and features South Carolina pig farmer and tango dancing enthusiast Emile DeFelice, owner of Caw Caw Creek Pastured Pork and founder of the 701 Whaley All-Local Farmers' Market.
The double feature will be followed by a discussion session; panelists will include Freedman, Brandt, filmmakers and participating farmers.
The screening at the Nick, located at 937 Main St. in Columbia, is $5 for general admission, $4 for Nick members, students over 18, seniors and military and $3 for students 18 and under. In the past, tickets for these types of showings have sold out quickly; therefore, it is encouraged for movie-goers to buy tickets in advance. This event is open to the public.
For information, contact the Nickelodeon Theatre at 803-254-8234.
