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Tobacco policy, control focus of
Vernberg Lecture
April 1, 2014
Dr. Michael Cummings will be the featured speaker for the 2014 Vernberg Lecture.
Dr. Mike Cummings, one of the world’s leading authorities on tobacco policy, will be the featured guest speaker for the 2014 Winona B. Vernberg Distinguished Lecture Series, scheduled to begin at 11 a.m. Thursday, April 24, in the Russell House Theater.
The lecture is one of the Arnold School's spring schedule of events. (See related article this page.)
Cummings is co-leader of the Tobacco Research Program at the Hollings Cancer Center. His talk, "Tobacco Control: A Glass Half Full or Half Empty?," is free and open to the University community and the public.
A professor of psychiatry and behavioral sciences at MUSC's College of Medicine, Cummings is a leading public health scholar in the field of tobacco control. His research focuses on investigating the influence of tobacco product marketing and counter-marketing campaigns, product design, consumer risk perceptions, treatments for smoking cessation and the influence of public policy on tobacco use behaviors.
During his career of more than 33 years, Cummings has authored more than 360 peer-reviewed scientific papers, including landmark reports for the Office of the Surgeon General, the National Cancer Institute, the International Agency for Research on Cancer and the Institute of Medicine. In the late 1990s, he contributed to digitizing and publishing online previously secret internal tobacco industry documents which described how manufacturers directed their marketing to attract youthful replacement smokers and designed cigarettes in ways that make it hard for smokers to quit once they are to nicotine.
He earned his bachelor's degree in health education at Miami University (Ohio) in 1971 and his master's and doctoral degrees from the University of Michigan.
The lecture is named for Dr. Winona B. Vernberg, the first dean of USC's Arnold School, which was established in 1975. Vernberg was interim dean for two years before being named the permanent dean, a post that she held for 17 years.
Visit http://goo.gl/U9TaUO for "The Health Consequences of Smoking -- 50 Years of Progress" from the U.S. Surgeon General.
For more information, call 803-777-5037, or email kpetit@mailbox.sc.edu.
(The Russell House Theater is located on Greene Street. Parking is available in the Bull Street garage, which can be entered from Blossom Street.)
