Award from Toronto financier, Manulife Financial recognizes research contributions to 'promotion of active health'

December 15, 2011

Bloomberg

BlairFinancier Lawrence S.
Bloomberg joined
with Manulife Financial
to establish the
Bloomberg Manulife
Prize for the Promotion
of Active Health. The
inaugural award is
being presented to
Dr. Steve Blair of
the Arnold School of
Public Health.

Dr. Steven Blair, professor of exercise science, epidemiology and biostatistics at the University of South Carolina’s Arnold School of Public Health, has been selected as the recipient of the  inaugural Bloomberg Manulife Prize for the Promotion of Active Health.

Widely regarded as one of the world’s leading contributors to epidemiological research linking physical fitness with numerous health benefits and decreased mortality, Blair has been an adviser to government agencies and health organizations, published more than 500 scientific papers and book chapters, and is one of only a few people outside of the U.S. Public Health Service to receive the U.S. Surgeon General’s Medallion.

The Bloomberg Manulife Prize is the brainchild of Toronto financier and McGill University alumnus Lawrence S. Bloomberg, chair of the board of BloombergSen Inc. and longtime chair of the board of Toronto’s Mount Sinai Hospital.

“The goal of the Bloomberg Manulife Prize is to honor research that has the potential to have transformative impacts on how people approach their health and wellbeing, be it through increased fitness, better nutrition or other behavioral lifestyle changes,” said Bloomberg.

“Thanks to Dr. Blair’s research, we have scientific proof that the key to living healthier and longer is just 30 minutes of moderate physical activity per day. It’s this kind of concrete, useful knowledge that we hope to bring to Canadians through this prize,” he said.

To better educate Canadians on issues of health and lifestyle, and to promote positive shifts in behavior, Bloomberg joined with corporate partner Manulife Financial, each pledging $1 million to set up this 10-year initiative.

Donald A. Guloien, president and CEO of Manulife said, “We are extremely impressed by the caliber of our inaugural prizewinner. Manulife Financial firmly believes in encouraging and promoting forward-thinking academic research that enhances healthy lives. We are convinced that the pioneering work of Dr. Blair will be an important step in creating a better quality of life for Canadians.”
Blair was among the ­first researchers to show that even moderate increases in ­fitness, regardless of one’s weight, translate into signi­ficantly reduced mortality rates. His research has shown that as little as 30 minutes of physical activity a day is enough to decrease mortality rates by 50 percent. He contends that it is the lack of physical activity – not obesity – that is today’s single biggest health issue.

Early this month, the research finding has gone “viral,” thanks to You Tube.

A video on You Tube, titled “23 and ½ hours: What is the single best thing we can do for our health?”, discusses Blair’s research findings that 30 minutes a day of physical activity will improve fitness and health.

The video link is http://www.youtube.com/watch?v=aUaInS6HIGo. The video by Dr. Mike Evans has been viewed by hundreds of thousands of viewers and a is a “must see” for anyone wishing to improve their health in the new year.

Launched in May, the $50,000 Bloomberg Manulife Prize will be awarded annually to a researcher whose work promises to broaden the understanding of how physical activity, nutrition or psychosocial factors influence personal health and wellbeing.

Blair will accept the award at a ceremony Jan. 11, 2012, at the MaRS Centre in Toronto.

For more information, visit www.mcgill.ca/bloomberg-manulife.

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